Vanislander / Festivals and Events / National Tourism Week

National Tourism Week 2025 on Vancouver Island

Celebrating the Spirit of Adventure

From April 7 to 11, 2025, Vancouver Island will come alive with a week-long celebration of its vibrant tourism industry. National Tourism Week (NTW) is an annual event organized by the Tourism Industry Association of Canada (TIAC) to highlight the pivotal role tourism plays in Canada's economy and identity. This year, Vancouver Island invites visitors and locals alike to participate in a series of events and activities that showcase the island's rich culture, natural beauty, and the dedicated individuals who make it all possible.

Event Overview

Dates: April 7–11, 2025

Location: Various venues across Vancouver Island, including Victoria, Nanaimo, and Courtenay

Time: Events will vary; please check individual listings for specific times

Admission: Most events are free; some may require registration or tickets

Featured Events and Activities

1. Community Celebrations and Open Houses

Throughout the week, tourism businesses across Vancouver Island will host open houses, offering behind-the-scenes tours, meet-and-greets with staff, and special promotions. This is a fantastic opportunity to learn more about the people and places that make Vancouver Island a top travel destination.

2. Cultural Showcases and Performances

Experience the island's diverse cultural heritage through a variety of performances and showcases. From Indigenous storytelling sessions to live music and dance performances, these events provide a window into the rich traditions and vibrant arts scene of Vancouver Island.

3. Educational Workshops and Seminars

Engage with experts in the tourism industry through workshops and seminars covering topics such as sustainable travel, Indigenous tourism, and the economic impact of tourism on local communities. These sessions are designed to inform and inspire both industry professionals and curious travelers.

4. Outdoor Adventures and Eco-Tours

Celebrate the natural beauty of Vancouver Island by participating in guided hikes, wildlife viewing tours, and eco-friendly outdoor activities. Whether you're interested in birdwatching, kayaking, or exploring the island's extensive trail systems, there's an adventure waiting for you.

Practical Information for Visitors

Transportation

Public transit options are available in major cities; however, renting a car is recommended for exploring rural areas and remote attractions.

Accommodations

Book early, as accommodations may fill up quickly during this busy week. Consider staying in locally-owned inns or bed-and-breakfasts to support small businesses.

Weather

April on Vancouver Island can be unpredictable; pack layers and be prepared for both rain and sunshine.

Local Etiquette

Respect the island's Indigenous cultures and traditions. Always ask for permission before entering private lands or participating in cultural ceremonies.

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