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Vanislander / What's Up / How Victoria Earned Its ‘Second Coolest’ Crown

How Victoria Earned Its ‘Second Coolest’ Crown

From Local Insight to Global Appeal
Victoria isn’t just another picturesque city on Vancouver Island—it’s a destination celebrated both by locals and the world at large. While recent accolades have spotlighted Victoria as one of Canada’s coolest urban gems, its appeal goes far beyond awards. From lush gardens and historic sites to world-class museums and vibrant waterfronts, the city offers an abundance of experiences for every traveller.

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Victoria; A City Recognised Around the Globe

Victoria’s charm has not only been acknowledged on a national scale but also on the international stage. Prestigious travel publications like Condé Nast Traveler’s Readers’ Choice Awards have repeatedly honoured Victoria as the best small city in the world and the friendliest city in North America. Other global travel authorities, including Travel + Leisure, have celebrated Victoria as one of Canada’s top destinations, cementing its status among the world’s most appealing urban escapes.
In addition to these travel accolades, Destination Greater Victoria has earned international recognition for sustainable tourism and community impact. Awards from organizations such as the Tourism Industry Association of Canada and IMPACT Sustainability Travel & Tourism Conference highlight how Victoria’s commitment to environmental stewardship and local culture resonates with visitors worldwide. These global awards underscore not only the city’s beauty but also its progressive approach to tourism, ensuring that every visitor leaves with a positive and lasting impression.

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Attractions That Capture Victoria’s Unique Spirit

What you Can Expect to See Near Victoria

Shawnigan Lake

Shawnigan Lake

For over 100 years, Shawnigan Lake has been a favorite destination, providing cottages for get-away weekends. Besides tourists, people from both Victoria and Nanaimo can spend quality time with their friends and families, it can somehow be considered as the midpoint of Nanaimo and Victoria.

Mount Douglas Beach

Mount Douglas Beach

Mount Douglas Beach is one of the fantastic beaches that you can visit on Vancouver Island.
Go there at sunset for an experience of peace, Mount Douglas is a small beach, but at low tide, the water opens a wide area, and you will able to see Marine life on the beach.

Iron Mine Bay

Iron Mine Bay

Nestled within East Sooke Regional Park, Iron Mine Bay is a rugged, lesser-known coastal paradise on southern Vancouver Island. Famous for its pebbly shoreline, dramatic cliffs, and historical copper mining roots, this bay offers a raw, untouched escape for hikers, photographers, and nature lovers. Located just 45 minutes from Victoria, Iron Mine Bay is part of a 1,400-hectare park that blends lush old-growth forests with jaw-dropping ocean vistas of the Juan de Fuca Strait.

Elk lake

Elk lake

Elk Lake is a serene freshwater oasis nestled on Vancouver Island, offering visitors a perfect blend of adventure, relaxation, and natural beauty. Located on Victoria, Vancouver Island ,BC. this picturesque lake is ideal for swimming, water sports, fishing, hiking, and wildlife viewing. Whether you're planning a peaceful day trip or an extended camping adventure, Elk Lake is a must-visit destination that promises stunning landscapes and a host of recreational activities.

Gonzales Beach

Gonzales Beach

Gonzales Beach, located in the heart of Victoria, BC, is a hidden gem along the southern coast of Vancouver Island. This tranquil urban beach offers soft sandy shores, stunning ocean views, and a peaceful retreat from the city’s hustle. Known for its breathtaking sunsets, warm summer waters, and accessibility, Gonzales Beach is a favorite spot for locals and visitors alike. Whether you’re looking for a relaxing day under the sun, a scenic stroll, or a place to launch your kayak, this charming beach has something for everyone. In this guide, we’ll cover everything from how to get there, the best activities, nearby accommodations, and essential travel tips to ensure you make the most of your visit.

Spiral Beach

Spiral Beach

Spiral Beach in Victoria is where the blue of the sea and sky and the Olympic Mountains at a distance is situated in a perfect picture. There are hills along the beach to stand on for a wide view. Walk on the sands and pebbles with the driftwoods around on the beach. Listen to the waves, walk on the shoreline, and have the storm watching pleasure in the fall and winter.

McNeill Bay

McNeill Bay

McNeill Bay has plenty of benches along the seawall to sit and enjoy the landscape of Trial Island, the Strait of Juan de Fuca, and Olympic Mountain. Do exciting water activities on McNeill Bay Beach and experience its wonderful esplanade and photogenic scenery. It is considered one of the fantastic off-leash dog beaches in Victoria.

Langford

Langford

Langford is a city on the south coast of Vancouver Island and heaven for golfers. You can stay at lodgings and play at challenging hillside courses and enjoy yourself at luxurious advantages like the Amatista Spa. Beautiful parks surround the city, so go hiking through scenic forests or have peaceful moments beside lakes. Langford offers shops, family activities, sheep farms, and a bike park.

Gonzales Bay

Gonzales Bay

Gonzales Bay is a small scenic bay with a crescent-shaped beach. Its sandy beach is often quiet and peaceful. Walking on the Gonzales Bay beach near the ocean can help to release the world's anxiety. Lie on the beach and see the peaks of Olympic Mountain and enjoy the Mediterrane climate. Dogs are allowed off-leash on the beach from September through May.

Fisgard Lighthouse National Historic Site

Fisgard Lighthouse National Historic Site

A trail leads you to Fisgard Lighthouse NHS, the first lighthouse on the west coast of Canada. This historic lighthouse is still operating, but the entrance is not allowed. The keeper's house is open to the public which comprises wonderful exhibitions. There you can see shipwrecks, far-flung lights, storms, and the working equipment the lightkeepers used about a century ago.

Sooke

Sooke

Sooke is known as the Tall Tree Capital of Canada. The area's popularity is mainly based on tourists visiting the wilderness parks, hiking the West Coast Trail and the extremely popular Juan de Fuca Marine Trail. Sooke is also famous for its beaches and is a destination for cycling and mountain biking. The arts community of Sooke is vibrant and hosts the annual Sooke Fine Arts Festival.

Point Ellice House Museum and Gardens

Point Ellice House Museum and Gardens

Point Ellice House Museum and Gardens is a place for history enthusiasts and gardens and interior design lovers. It is a 19th-century Victorian home and garden full of everything nostalgic to you. As one of Victoria's oldest homes, it is located overlooking the scenic and historic Selkirk Water/Gorge Waterway. It includes vegetables, cut flowers, a small fruit orchard, and a greenhouse.

The Art Gallery of Greater Victoria

The Art Gallery of Greater Victoria

The Art Gallery of Greater Victoria or AGGV is home to artworks from talented artists of Canada and Asia. The building complex of the gallery includes the Spencer Mansion and the exhibition galleries. It also has gardens with a Japanese Shinto shrine. The art gallery is kid-friendly, and the staff is knowledgeable and helpful. The gift shop has gorgeous merchandise.

The Royal BC Museum

The Royal BC Museum

Located in Victoria, the Royal BC Museum is one of Canada's most significant cultural and historical treasures. It showcases natural wonders and includes artifacts, documents, specimens, and everything slightly relevant to British Columbia's natural and human history. The museum also provides a dynamic forum and a safe space for discussion and reflection.

Victoria Outdoor Adventures & Cultural Experiences

Your Adventure Starts with Vancouver Island Tours

Ultimate Vancouver Island Wildlife Experience

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Fly Fishing Tour on Vancouver Island

Fly-Fishing Paradise on the Gold River
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Ultimate 7-Day Vancouver Island Escape Tour

Wildlife, Beaches & Coastal Adventure
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7-Day Vancouver Island Wildlife Watching Adventure Tour

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3 Day Wildlife Tracking & Whale Watching Tour

Salish Sea Wildlife Tracking & Whale Watching Adventure
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Victoria Kayak Fishing Adventure Tour

Explore Inner Harbour & Catch Inshore Fish
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A 3 Day Whale Watching Tour On Vancouver Island

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 A 3 Day Whale Watching Tour On Vancouver Island

Black Bear Tracking & Salmon Run Adventure Tour

5-Day Black Bear Tracking Adventure on Vancouver Island
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Things to Do Around Victoria

Saanich Inlet Diving

Saanich Inlet Diving

Whether you decide to go diving, you can head to Saanich Inlet and plunge in the waters whenever you desire. However, if you visit this inlet, you may choose to dive from a floating boat. The diverse underwater life you are given a chance to observe is another merit of diving in Saanich Inlet.

Sooke Whale Watching

Sooke Whale Watching

Among all the adventures in Sooke, which leave you speechless by the wat, whale watching opportunities are undeniable. The chances of observing the world's largest Mammals vary season by season, but it is best to come during May-October. Sooke will bring you the opportunity to experience a whale-watching trip to the Strait of Juan de Fuca. So, let your journey take you to the destined places.

Camping in the Goldstream Campground

Camping in the Goldstream Campground

Have you ever dreamt about camping in a paradise? Well, Goldstream Campground is where you can make it come true. Giant trees, a high waterfall, birds, beautiful fish, a river which meets the sea with campground facilities will make your stay unforgettable. The area is embellished by a diversity of flora and fauna, making it extraordinary, a place you never get sick of.

Cabin Point Whale Watching

Cabin Point Whale Watching

You would better plan a visit to Cabin Point Coastline between April-September. It is the best time for those preparing for Sooke Whale Watching in one of the famous coastlines for it in the Salish sea. You are given adequate opportunity to gaze upon these marvellous sea creatures.

Shawnigan Lake Wakeboarding and Waterskiing

Shawnigan Lake Wakeboarding and Waterskiing

Surrounded by parks and its proximity to a live community is at least two of many reasons why you should come to Shawnigan lake. Not only wakeboarders and water-skiers will benefit from the waters of this lovely lake, but also paddlers are given the best chance to have a great time onboard.

Elk / Beaver Lake Regional Park Windsurfing

Elk / Beaver Lake Regional Park Windsurfing

What you see in Elk / Beaver Lake Regional Park is never what you had heard about it. A beautiful park featuring two lakes has a lot to offer. Elk / Beaver Lake Regional Park is a hot spot for answering your cravings for water activities, particularly windsurfing. There are also some popular land activities you can find exciting right on the shore.

Victoria Whale Watching

Victoria Whale Watching

Almost 70% of whale-watching adventures take place in the BC capital. So, while you are in Victoria, try to make the most out of your freedom from work and check our incredible whale watching tours provided for you there. A trip to Race Rocks Ecological Reserve may also be available for the admirers of nature.

Sidney Kayaking

Sidney Kayaking

Views of Olympic and Cascade Mountain ranges, besides appealing sea excursions, make Sidney a paradise for tourists and suitable for kayaking. Sidney's moderate Mediterranean climate with relatively low rainfall is the reason behind its popularity among paddling enthusiasts. Also, recreational sites around Sidney have made it an ideal place to make beautiful memories while exploring the incredible opportunities provided for you.

Race Rocks Diving

Race Rocks Diving

A fantastic offering for those who would like to dive and learn about the history of marine activities of Vancouver Island is lying on the grounds of Race Rock Lighthouse. The existence of this lighthouse adds up to the exceptionality of this diving adventure. However, you have to look out for the whales living there.

Willows Beach Kiteboarding

Willows Beach Kiteboarding

You will feel phenomenal when you reach this beautiful beach, particularly when you step into the water. Willows Beach is mainly known for its swimming opportunity, but you are given a chance to surf the surface of the water. It is highly appropriate for young children, and ample amenities are provided for your convenience.

Disclaimer
Vanislander provides information for general reference only. We do not assume responsibility for any changes, cancellations, or modifications made by third parties. For the most up-to-date details, please refer to the official websites or social media channels of the respective organizers or businesses.

Your Insider Guide to Exploring Victoria

At Vanislander, we’re passionate about revealing the real Victoria—one that blends storied tradition with modern flair. Whether you’re a first-time visitor or a seasoned explorer, here are a few insider tips:

Plan Your Day Wisely

Start with a visit to Beacon Hill Park for a peaceful morning stroll, then head downtown for a guided tour of the Royal BC Museum. In the afternoon, relax at Fisherman’s Wharf or enjoy a leisurely tea at one of the city’s heritage tearooms.

Embrace the Outdoors

Make time for a whale watching cruise or rent a kayak to experience the natural wonders of the Inner Harbour. For an extra thrill, book a zipline adventure or cycle through the scenic backroads.

Connect with Local Culture

Wander through Chinatown and the vibrant downtown streets to sample locally sourced cuisine, visit artisan shops, and experience the dynamic arts scene that makes Victoria so uniquely captivating.
Victoria’s ascent as one of Canada’s coolest cities is a story of local passion meeting global recognition. Its blend of stunning natural beauty, rich cultural heritage, and forward-thinking sustainability initiatives has captured the hearts of travellers worldwide. Whether you’re seeking adventure, relaxation, or a deep dive into history and art, Victoria invites you to experience its many layers—making every visit a truly unforgettable journey.
Explore Victoria with Vanislander, and let us guide you through this world-class destination where local insights meet global appeal.

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Author: Nila Abasian

2025 April 5

What's New on the Island?

Tofino’s Parking Puzzle: From Free to Fee

Tofino’s Parking Puzzle: From Free to Fee

Tofino just changed their downtown parking rules from parking to paid parking. While some concerns over affordability for residents were raised before the change was made, the expected $220,000+ in city revenue was too large to pass up for most of the City Council. “Frankly, people paying downtown will largely be tourists. There will be some residents, but most likely residents have the opportunity to avoid the downtown because they’re not here on holiday, and they can make other choices,” said Aaron Rodgers, Tofino’s Director of Infrastructure and Public Works, in a meeting. However, new concerns have been raised now that paid parking has been implemented. Residents from Hesquiaht, Tla-o-qui-aht, and Ahousaht communities rely on the 110 allocated offshore parking spots to safely leave their vehicles while they travel home by boat or seaplane. Forty of these spots are given to Tla-o-qui-aht, according to the District of Tofino. However, new signage has led to confusion for both locals and tourists. To avoid the pay parking, some tourists park in the offshore spots, which were previously clearly indicated as such. “Even if we have a valid permit hanging on our rearview mirror, we have nowhere to park,” lamented Ahousaht resident Curt McLeod to Ha-Shilth-Sa. He has even seen vehicles with Washington and Alberta plates using these spots. Until recently, residents could park almost anywhere if the offshore spots were taken, but now all other parking spots are paid, so offshore residents run the risk of tickets or towing. In response to the concerns, the District of Tofino has said they know of the limited parking in the downtown core and are committed to working with offshore communities for a long-term solution. However, in an email, the city stated it is “aware that parking is limited in the downtown core and cannot meet the demands of everyone.” They emphasized that all drivers must comply with the posted time restrictions. Offshore permits are free and valid for one year, and residents can obtain them at the Tofino municipal office or register online with their license plate number and proof of offshore residency. But there is not much point in having an offshore permit if tourists fill the allotted spaces. The offshore parking spaces are available on a “first come, first served” basis. Permit holders may park in unrestricted areas or time-limited spots with the applicable fee if there is no offshore parking. McLeod highlighted the importance of the offshore areas for residents. “If there weren’t offshore areas…we wouldn’t be able to park in Tofino. That’s really our parking lot down there.” The change has confused everyone, and offshore residents hope for a resolution soon.

What We Love: Life in the Sea

What We Love: Life in the Sea

When the COVID-19 pandemic hit, underwater cinematographer and editor John Roney’s travel plans were shelved. So the Parksville resident decided to take his camera and capture local marine life. “I realized I had the opportunity to just hone in and film our local wildlife rather than travelling abroad and capturing the more famous tropical creatures,” says Roney. After two years of documenting the waters off of Vancouver Island comes the short film Beneath the Pacific Northwest. “It was filmed all over Vancouver Island, a lot in Victoria, up in Nanaimo and Nanoose Bay area, some even in the north island,” says Roney. “Really what made the cut for me was trying to fit in the animals that people didn’t already know about.” Just weeks after its release on YouTube and other online platforms the video is already drawing rave reviews. “The reception’s been awesome from both locals and around the world, so that’s been really cool,” says Roney. Roney hopes that the project helps educate islanders and British Columbians alike about the beauty that lies beneath the waves. “I think people don’t realize that we do have some of the best scuba diving in the world,” says Roney. “Most people think of Vancouver Island as having murky dark waters and the visibility is pretty poor, but at the same time the amount of colour is just amazing.” To see the full video and to see more of Roney’s work, visit his website [https://www.roneydives.com/].

Battle of the Paddle: Islanders Divided Over Pickleball

Battle of the Paddle: Islanders Divided Over Pickleball

Whether you love it or hate it, of all the sports news, none seems to generate funnier headlines than Pickleball does. The exciting mix of tennis and ping pong has a generous fan club in the gulf islands – and a just as prominent group of haters. The reason for so many people’s vehement distaste for what most would simply view as a fun game is the record level of noise it can generate. Unlike tennis, which uses a relatively soft and furry ball, pickle palls are made of hard plastic, producing an almost gunshot-like sound with every hit. The noise can be so bad that it induces some pretty crazy behaviour from those living near a court – a Chilliwack couple just went so far as a week-long hunger strike in protest of the pickleball courts near them. Yikes. While no one has yet had to resort to a hunger strike, residents across the Island have staged their own forms of protest. On Mayne Island, a BC Supreme Court judge recently dismissed a case involving a group of tennis players who had tried to take over two tennis courts to prevent people from playing Pickleball there. Although the case has gone away, the struggle over the courts created a genuine rift between Mayne Islanders. “It’s been quite devastating,” Adrian Gowing, Mayne Island Tennis Association president, told CBC News. “You know, we’re in our little village here. At times we get on the ferries to go places, and now you’re sort of looking around going, ‘Oh, I don’t want to talk to that person, I don’t want to talk to that person.’ It’s become quite uncomfortable,” said Gowing. On the other hand, Pickleball has been gaining a massive following in the Comox Valley and seems to be bringing the community together. “Pickleball is fun….. Pickleball is competitive….. Pickleball is recreational….. Pickleball is social; Pickleball is anything you want it to be!.. YOU WILL LOVE IT!” says the uber-enthusiastic Comox Valley Pickleball [https://www.facebook.com/cvpickleball.ca] group on their Facebook page. They host weekly skill sessions and don’t seem to have gotten any public flack over generating noise – likely because the courts are mainly indoors and out of residential earshot. In recognition of National Pickleball Day, the Comox Valley group is hosting an Open House at the Rotary Highlands Pickleball Courts for their 500 group members and anyone else that would like to join! Will this be your new favourite sport? Or do you hate Pickleball just as much as pickles? Let us know in the comments.

Frank Hermon

Frank Hermon

October 3, 1936 – October 22, 2025 With broken hearts we announce the peaceful passing of Frank Andrew Herman on October 22nd in Nanaimo, B.C. at the age of 89. Above all else, Frank loved his family and will be deeply missed by his children Craig (Tina) and Lynda (Larry), and his two grandsons, Liam and Dawson. He is survived by his sister, Sharon and preceded in death by his loving wife of 60 years, Patricia, his brother, Edison, and his dear friend, Joan. Born in Nanaimo to his parents John and Josephine (Andre), Frank graduated from NDSS in 1956. Frank met Pat in 1958, and they married in 1959. Frank was trained as a Registered Industrial Accountant and his career with McMillan Bloedel began in 1957 in Port Hardy. As his career progressed, he became a Logging Division Manager, and lived in Ucluelet, Port Alberni and Campbell River. Frank retired from McMillan Bloedel in 1991. As a side endeavor, in 1970, Frank, together with 3 partners, developed Arbutus Point Estates (now known as Madrona Point in Nanoose B.C.) Having been successful with that venture, they then went on to build a development at Fairwinds, including the Fairwinds Golf Club in 1979. Frank and Pat loved to travel the world, with his favorite destination being Australia. One of his highlights was being able to brand cattle on the Australian Outback! Another favorite pastime was fishing, where he enjoyed many adventures with Craig. Frank will be remembered as a loving, kind, generous and devoted father, Bubba and friend to many. His quick wit will be missed by all. His family is grateful for the incredible care and support from the staff members at Berwick on the Lake in Nanaimo. At Franks’s request, there will be no funeral service, but a celebration of life will take place at a later date.

Kelly Brian McKenzie

Kelly Brian McKenzie

It is with deep sadness that we announce the sudden passing of Kelly Brian McKenzie on October 14th, 2025, at the age of 66. He was predeceased by his beloved grandparents who raised him, Hugh and Bessie McKenzie; his father, Rex McKenzie; and his uncles Doug and Hughie McKenzie, and Clint Unwin. He is survived by his partner of 14 years, Kathy Sarrasin; her children, Jeremy (and family) and Jaclyn Sarrasin; his brothers, Michael, Sean, Collin, Kevin (Rebecca), Graham, and Aaron; and his aunt, Nita Unwin, whom he always thought of as a big sister. He is also lovingly remembered by numerous other family members and friends. Also missing him deeply is his Chihuahua, Eli — they were inseparable. Kelly drove transit in Nanaimo for 36 years. He retired 8 years ago and enjoyed every minute of it. Kelly loved animals, the outdoors, Island drives and adventures, kayaking at Spider Lake, and playing his guitars. Kelly will be laid to rest at Cedar Memorial Cemetery at a later date. Family and close friends will be notified.

UBC scores in dying moments to edge UVic for women’s national rugby title

UBC scores in dying moments to edge UVic for women’s national rugby title

For the second year in a row, the UVic Vikes women’s rugby team came up just short in the U Sports national championship, losing 15-13 to the UBC Thunderbirds on Nov. 2. The low-scoring final was a nail-biter, and fourth-overall meeting on the season between UVic and UBC. The Vikes had beat the Thunderbirds in all of those occasions, including a 18-17 win in the Canada West final on Oct. 19. But, on Nov. 2, the host Thunderbirds got the upper-hand. In the dying seconds, Claremont Secondary School graduate Adia Pye scored the game-winning try for UBC, sealing the Vikes’ fate. > The crowd goes wild!???? Adia Pye scores a breathtaking try, putting UBC ahead! > > La foule est en délire!????Adia Pye marque un essai époustouflant, mettre > @ubctbirds [https://twitter.com/ubctbirds?ref_src=twsrc%5Etfw] avant ! > > > > > > > Watch live ???? Regardez en direct : https://t.co/B2EnlWxShC > [https://t.co/B2EnlWxShC] > > UBC: 15 > UVic: 13#ChaseTheGlory > [https://twitter.com/hashtag/ChaseTheGlory?src=hash&ref_src=twsrc%5Etfw] | > #ViserHaut > [https://twitter.com/hashtag/ViserHaut?src=hash&ref_src=twsrc%5Etfw] > pic.twitter.com/j2BVYfIOlR [https://t.co/j2BVYfIOlR] > > — U SPORTS Rugby (@USPORTS_Rugby) November 3, 2025 > [https://twitter.com/USPORTS_Rugby/status/1985159087705792577?ref_src=twsrc%5Etfw] “I want to start off by saying that UVic are an absolutely outstanding team,” said UBC head coach Dean Murten. “They’ve got some world-class players, they’re well-coached, they’re aggressive defensively and knew it was going to come down to the wire, but not the last play of the game, absolutely not.” The Vikes entered the tournament with strong credentials, coming in as the number one ranked team in the country. On the individual side, Olympic silver medalist, Carissa Norsten was named U Sports player of the year, while head coach Brittany Waters received U Sports coach of the year. “She comes to practice early, she works as hard as anyone in this league,” Waters said before the tournament. “You often see the superstars get the recognition, and with this one, it really is so well-deserved. She’s a leader for our group in more ways than one.” Norsten, along with Olivia Newsome, Justine Blatt-Janmaat, Emily Findlay and Sierra Gillis, earned spots on the tournament all-star team. Victoria opened the U Sports Final 8 tournament with a 41-8 victory over the University of Ottawa, followed by a 42-0 semifinal win against the University of Guelph.

Stories of B.C’s heritage shared at fairy tale tea party in Nanaimo

Stories of B.C’s heritage shared at fairy tale tea party in Nanaimo

The Nanaimo African Herage Society put fairy tales front and centre in royal tea party, at which attendees got to dance and hear stories about women of colour who have contributed to B.C.’s heritage. On Oct. 19, Elsa from Frozen, Ariel from The Little Mermaid, Snow White and more gave local children a show, joining them for tea and activities. Queen Shalema’s Princess Tea Party is an annual event hosted by the society, giving opportunities for children to hang out with their movie heroes – including not only princesses, but also a guest apperance from Spider-Man. In a press release following the event, Shalema Gantt, founder of the the Nanaimo African Heritage Society, said the event was well-attended.

Vancouver Island artist turns paint, denim and song into art that heals

Vancouver Island artist turns paint, denim and song into art that heals

When Ladysmith artist Sarah Leo began fainting without warning, she didn’t know if she’d ever get her health — or her rhythm — back. For two months, she lost consciousness regularly. Doctors never found a clear cause, but the experience forced her to rebuild from the inside out. “It took everything in my power to get myself back healthy,” she said, sitting in the cosy studio of her Ladysmith home. “This is the next chapter of my life because of that.” This chapter is one filled with art. Her creative projects span music, poetry and painting, but it’s her custom jean jackets that have become Ladysmith legends. Born in New Westminster and raised mostly in Edmonton, Leo’s family moved to Vancouver Island when she was 10. She later earned a Bachelor of Arts followed by a Bachelor of Education. She went on to teach high school, but the realities of the classroom and long evenings of marking left no time for her own creative practice. “I loved encouraging kids to believe in themselves,” she says. “But I realized I needed to take my own advice.” Then her body forced the issue. Leo began fainting several times a day. Once, when she collapsed at home, she called out to her Alexa smart speaker for help. The device connected her with her husband at work, who called a neighbour to help. Those were dark days filled with health issues and uncertainty, but Leo leaned on music to stay grounded. “I had never really listened to blues music before,” she said. “It’s people singing about their pain, and yet when they leave the stage, they’ve done something. They’ve transmuted that negative feeling and they’ve helped other people feel human.” That process of taking pain and turning it into something that helps others became central to her own recovery. “Art has always given me a way to feel better. Every challenge I’ve gone through, art has helped me get to a healthy place.” She painted, she sang, she took photos and she created a different kind of lesson plan: not one for her students, but for herself. She built what she calls her Bliss Checklist [https://sarahleoartist.weebly.com/-bliss-checklist.html], which includes music first thing in the morning, gratitude before coffee, a deep, slow breathing practice and more. That shift set the stage for an artistic breakthrough that started, quite literally, in her closet. On a previous vacation to Tofino, she had fallen in love with a thrifted jean jacket that made her feel amazing when she tried it on. She brought it home, hung it up and forgot about it. Fast forward to postpartum depression, health issues and a closet full of clothes that no longer fit. One day she came across the jacket and remembered how good it had felt in that moment in Tofino. “I found it, put it on, and I breathed the biggest sigh of relief that I’d felt in a very long time,” she recalled. “I wore it around the house like a lunatic for two weeks. I felt great. I felt like myself. I started going out again. I was going for walks. I thought to myself, ‘I have to give other people this feeling.’ Then I was like, ‘Hey, I could paint on these.’” And she did. The result is custom-painted jean jackets that make the wearer feel like a rock star. Each jacket order begins with a questionnaire Leo sends to her new client. “I ask, How do you want to feel in it?” she said. Clients provide their own jacket or choose from her inventory. Leo creates each piece digitally, projects her design onto the fabric, and then paints it with acrylics mixed with a fabric medium. Her signature style features text above and below a central image, with colour that seems to glow. Her clients are mostly local, and when she has stock, she sells in stores, but most of her business is direct and through her website [https://sarahleoartist.weebly.com/]. For now, her creations turn heads around town, but she’d love to see one on a red carpet someday and dreams of creating jackets for celebrity clients. The jackets range from $120 to $220 per jacket, but the real currency is emotional. Leo lives for the moment when a customer sees her completed work for the first time. She usually mails her creations, but not always. “Sometimes I drive the extra mile just to see the reaction,” she said. “They dance around, they scream, their eyes start tearing. It makes me feel so fulfilled to provide something that makes somebody feel that comfortable in their own skin.” That feeling is something Leo fought hard to attain for herself, always via her art. In addition to her jean jacket business, Leo is now an in-demand singer. She performs at venues across Vancouver Island, from galleries and universities to restaurants and bars. Her goal has never been about recognition. “It’s about how much impact I can leave in the places I’ve been.” Now thriving in both life and art, Leo makes her home a creative haven with her husband, Chek TV journalist Tchadas Leo [https://tchadasleo.ca/], and their young son. The family stays rooted in Ladysmith, a community Sarah credits for both inspiration and support. “It was the first place I really felt accepted,” she said. “People here take care of each other.” Surrounded by a caring community, Leo found the safety and support to care for herself. Now she’s inspiring others to do the same. “If I take care of me, I take care of everybody,” she said. It’s a philosophy that turned her own healing into art, and her art into healing for others, one song, one poem, one jacket at a time. web1_sarah-leo-before-and-after-sized [https://www.bpmcdn.com/f/files/shared/feeds/gps/2025/11/web1_sarah-leo-before-and-after-sized.jpg;w=960]Now and then. Artist Sarah Leo stands with two of her hand-painted jean jackets — one created during a period of illness and depression, and another made after she found healing through art.

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